Speaker Information + Resources

Welcome to the Stress Free Cardmaking Summit taking place September 29th – October 1st. Laurel and Justine are so happy you have agreed to be a speaker at this event. The goal is to help crafters complete their holiday cards with just 5 supplies before the holiday season ramps up. We also want to keep the supplies quite basic for this summit. To clarify the “5 Supplies Rule” before we get into the details, we don’t include basic supplies in the 5 supply cards (cardstock, trimmer, pen, black ink bone folder, etc.) and if you use multiple ink colors, it would count as 1 supply. If you are unsure at all, let us know!


How it'll all work

The SFC summit will run from Friday, September 29th until Sunday, October 1st, 2023, We are hoping for about 8-10 presentations running throughout each day. These presentations will include 15-25 minutes of pre-recorded, real-time content. The video presentations for that day will unlock at 9am EST and be available for 24 hours. This way everyone has the opportunity to watch when it is convenient for them. Our attendees are going to walk away with tons of simple ideas for their holiday cards. 

Alongside the presentations, there will be a Facebook group for participants to interact in throughout the event. You are not required to participate in the Facebook group, however, it is a great place to interact with the participants and build connections. The Facebook group adds more value to the summit because additional questions can be answered, a community will be built and interactions throughout the event strengthen participation and continued watch time.

If you’re interested in going live with the attendees (optional, but encouraged), you are welcome to go live with the attendees during specific time slots. We will also be hosting an expert speaker panel during the event. More information to follow.

Leading up to the event, you will have two weeks of promotion. You’ll be provided with email, graphics and social media swipe copy to make it super easy to promote the event. We will also provide an example promotion schedule to follow. As a speaker, you are required to promote the event in at least one dedicated newsletter email (this means nothing else is being advertised in the email, it’s just about the summit) and one additional email (you’re welcome to include other information that is non-summit related). Additionally, we require 2 posts to any social media account leading up to the event. If you don’t have a newsletter, we require a minimum of 5 social media posts on your most popular platform and/or a promotion video (which could be just a mention during one your videos). 

Speakers who participated in our last summit that promoted as required saw affiliate commissions ranging from $600-$13,000. The more promotion, the better!

During the two week promotion period and one week after the summit is over, we will be promoting the Ultimate Cardmaking Bundle (the paid ticket holder package). This includes early and ongoing access to the presentation videos, as well as plenty of bonuses provided by the speakers (optional) to make the summit more enticing. We recommend promoting the free ticket page (as FREE is enticing for signing up) as participants will automatically be redirected to this upsell after signing up for the free ticket. This upgrade (Ultimate Cardmaking Bundle) will make your affiliate sales soar because it will add so much value to the attendee experience. More on what is included in the bundle will be provided soon.

What We'll need from you

You are thinking this this all sounds great – amazing exposure, a chance to grow your mailing list significantly, high opportunity for affiliate income. But what is required from you? Our goal is to make this as easy as possible for you to be successful and we are available to chat if you have any questions or doubts, just shoot us an email at info@stressfreecardmaking.com and Justine or Laurel will meet with you personally.

1. Basic Information 

The first thing we’ll need from you is some basic information so we can make your speaker page look incredible and finish our registration page. That’s right! You’ll be featured right on the front our website. We want to promote you!

This includes:
Title (designer, content creator, etc).
Square Headshot (colour)
Schedule your Presentation

Once you give us the thumbs up that you’re in, we will send over a link where you can update this information really easily.

Due Date: June 30th

2. Presentation Slot Scheduled

The next thing we will need from you is to schedule your presentation time. You only need to schedule your presentation time IF you are going live that day on Facebook. The rest of the presentations we will assign a day for since you won’t need to be around that weekend for any live events.The attendees will absolutely love to see, hear and interact with you! It’s a great opportunity to address questions. Please sign up for a time slot and we will schedule your presentation to go live on that specific day. 

3. Presentation

Next up is your presentation! This is a 15 – 25 minute pre-recorded presentation that is meant to be more friendly and casual, than highly staged and professional. We want our attendees to learn something great from you and have fun in the process! We want realistic, relatable speakers who aren’t afraid to talk about a mistake made during the cardmaking process.

This is not a YouTube video! Crafters will be crafting along in real-time so it should be filmed and not sped up. 

We want you to have complete creative freedom over your presentations. However, our attendees are here to learn something. The card(s) should be completed from start to finish. We want them to have all information they need from you. You don’t need to appear on camera in the beginning, but crafters love to see the crafter behind the card and it is encouraged.

No matter what you plan on doing, you’re welcome to use your summit video for anything you’d like 6 months after the summit is over. So although you are creating your presentation for the summit, just know you can take all that hard work and use it again in the future on your platforms. We would respectfully ask that the summit video be used as a paid item or an item for your Patreon/Members, rather than a simple free video on YouTube. We don’t want people to feel that there was no point in upgrading their ticket. You can use your footage though on YouTube and redo the voiceover if you like.

Your presentation should include:

A Quick Overview of your supplies and technique being shown (if applicable)
Teaching Section – don’t be afraid to mention alternative supplies, what could go wrong and how to fix it, etc.
(optional) a 2 minute pitch at the end of the video

Pitch? While you are welcome to pitch anything you like, we highly recommend something free that is highly relatable to your topic. This will increase the likelihood that the attendees will sign up for your item and therefore sign up for your mailing list. From there, you can set up tripwires/workflows to start promoting your personal paid products, digital courses, or anything you might sell and increase your sales! If you have no idea what tripwires are or how to take advantage of this, let us know and we’d be happy to help you with that.

Presentations are due anytime before August 7th, 2023.

Basic Information: June 30th, 2023
Presentation: August 7th, 2023
Freebie Due: August 15th,  2023
Ultimate Organization Bundle Contribution: August 15th 
Photos & Project Instructions: August 22nd
**Please note that we only require photos of the final project. We will send a form to fill out for the project instructions and supply list. No template needed – we do all that for you!

4. Promotion

The power of a summit is that experts are coming together for a single cause – holiday cardmaking. A summit is not only extremely valuable to the attendee, but it is also the fastest way to grow your email list.

The promotion period will begin on September 15th, 2023. Laurel and Justine will be testing the website the week before to make sure everything is running smoothly. Your affiliate links will be activated at 12pm (noon) EST on September 15th, 2023. Any promotion done earlier will result in lost commissions. All social media posts should include #stressfreecardmaking and #sfcsummit so we can share and see your promotions.

You’ll be provided with email, graphics and social media swipe copy to make it super easy to promote the event. We will also provide an example promotion schedule to follow. As a speaker, you are required to promote the event in at least one dedicated newsletter email (this means nothing else is being advertised in the email, it’s just about the summit) and one additional email (you’re welcome to include other information that is non-summit related). Additionally we require 2 posts to any social media account leading up to the event. If you don’t have a newsletter, we require a minimum of 5 social media posts on your most popular platform and/or a promotion video on YouTube or at least mentioning the summit in a video.

Anything beyond that is entirely up to you.  We do recommend promoting as often as you can throughout the event. In the past, Laurel and Justine have participated in several summits on various topics and walked away with thousands of dollars in commission (whoop!) and it’s due to continuous promotions rather than brief mentions here and there. Our speakers during our last event who promoted as required, had affiliate commissions range from 600-13,000k.

We are also willing to write a dedicated guest email for your list, do a social media takeover, or go live with you on your social media page or Facebook group (with your affiliate link) to help you increase those promotions! Just send us over an email info@stressfreecardmaking.com if you’re interested in doing that.

You’ll find everything you need to promote in the Resource Vault below (will be updated late August).

5. Live Participation

As previously mentioned, there are several opportunities to go live with the attendees. Feel free to sign up for the day of your presentation for a live slot to chat with attendees (first come, first serve). 

There will also be an expert panel discussion during the event where crafters can submit questions about cardmaking. We will ask specific speakers to be a part of this event that fit best for the topic. Keep an eye out for our email.

Affiliate Details

While summits are great for overall exposure, visibility and making new connections, extra income certainly doesn’t hurt and from past summit experiences…sometimes it’s not just a little extra income…but a lot! In fact, this has been a main source of income for us this past year.

We have set up an affiliate program for the Ultimate Cardmaking Bundle. This way you will receive a commission for anyone that buys an upgrade to the free ticket. You will receive your commissions 30 days after the event on October 31st, 2023.

The commission structure is as follows:
Speakers: 40%
Speakers who provide a resource for the Ultimate Organization Bundle: 50%

The pricing structure for the Ultimate Cardmaking Bundle will be:

$39 for the 20 minutes after initial free sign up
$59  EARLY BIRD PRICE (September 9th-28th) 
$99  (during summit until October 7th)

The $39 offer is a one-time only offer for the Ultimate Cardmaking Bundle. When the attendee signs up for the FREE ticket, they will be redirected automatically to the $39 flash offer with a 30 minute countdown time to sign up. If they don’t sign up right then and there, there will be the option to upgrade throughout the entire event based on the price structure above ($59 before the event and $99 during/after). No exceptions.

As mentioned, to make things easier we have compiled a resource vault where you can find emails that you can copy and paste, social media captions, graphics and more. However, you are welcome to write your own emails, write your own Facebook ads, etc. Although this is our first time running this particular summit, our other summit in the papercrafting industry generated a 30% conversion rate (approx. 30 people out of 100 buy an upgraded ticket).

Just remember to use your affiliate link when promoting! Don’t forget when promoting that you mention it’s an affiliate link as that is the law in most countries.


6. Ultimate  Cardmaking Bundle and/or Freebie Contribution

The Ultimate Cardmaking Bundle will be a huge addition to the presentations and a great way for you to collect additional leads. To make this even more valuable, we are asking our speakers to provide a resource to add to the bundle. This contribution will only be given to paying customers. This could include things like:

Courses (big and small)
Limited-Time Memberships
Value should be above $20

We don’t recommend any physical products because the attendee list could easily get into the 1000s so shipping could be a problem.

It’s totally up to you to provide something for the bundle – this can be something new or something you already have released and created. No need to reinvent the wheel! 

Remember when our Ultimate Cardmaking Bundle attendees click and download your contribution, these are INTERESTED leads! These are hard to come by and very valuable. 

Speakers who contribute to the bundle, will receive an affiliate commission of 50% of their ticket sales. Speakers who choose not to contribute to the bundle will receive a 40% commission of their sales.

Your contribution is due August 15th and your bundle submissions/coupon codes must be available until November 30th. We will send out a link closer to the due date to collect this information from you.

FREEBIES are another way to collect leads throughout the summit. Freebies will be available to all attendees during the weekend of the summit. These are small contributions that participants can download during the 24-hour window. This is a great way to collect leads (email addresses) for your newsletter. If you don’t have a newsletter, this is a great time to start so you can start your list off strong. Laurel and Justine are happy to answer any questions about mailing lists and their value, which programs we recommend, etc.

Freebies work best and attract more downloads when they are related to the topic of your video or are related to something you specialize in as a crafter. This resource can be something you already offer.

Freebies can consist of:
Card Sketch Ideas
Invitation to a live class, crop, seminar
Single SVG file
An exclusive video on YouTube or your website
…got something else to offer? Let us know!

Resource Vault

Here are the resources we promised to make your life easier. You’ll find everything here by the end of August. We promise to have everything ready well in advance so you can plan your marketing. You’ll find:

A pretty blog badge/social media badge
Email Swipe Copy including a promotion schedule
Social media swipe copy
Social Media Graphics

Current Action Steps

If you’ve made it this far, you’re amazing! That was a lot to cover. 

Let’s summarize quickly what you have to do:

  1. schedule a chat for follow-up questions if needed
  2. Join the speaker Facebook group
  3. Provide your information (coming soon)
  4. Schedule your presentation slot if you are going live on Facebook (coming soon)
  5. Sign up for your affiliate account (coming soon)

The rest of it will come through to you by email, along with some reminders. 

Important Dates

Basic Information: June 30th, 2023
Presentation: August 7th, 2023
Freebie Due: August 15th
Ultimate Organization Bundle Contribution: August 15th 
Photos (Final Project Only) & Project Instructions (we will send a form to collect this information): August 22nd
Promotion Period: begins September 15th
Early Bird Pricing Ends: September 28th 
Summit Dates: September 29th-October 1st
Ultimate Cardmaking Bundle Unavailable for further purchase: October 6th, 2023
Affiliate Payouts: October 31st, 2023


If you have any questions at any point, just send us over an email to info@stressfreecardmaking.com